Using Network Technology to Improve Your Business

To keep pace in an increasingly competitive world, your business needs to run as efficiently as possible. “Sooner or later, any company not operating efficiently will be out of business,” says Laurie McCabe, vice president of small and medium business insights and solutions for research firm AMI-Partners. Efficiency is even more important for small and medium-sized businesses, McCabe adds, because their resources are limited compared to large global companies.

Here are 9 tips for using network technology to help your business work more efficiently, cut costs, improve customer satisfaction, and stay ahead of the competition.

1. Give employees secure, consistent access to information
You have an advantage over larger competitors because you can react quickly to business changes. But you can quickly lose this edge if your company network is frequently down, sluggish, or unsecured. A secure, reliable network based on intelligent routers and switches lets your employees access the information and tools they need to keep ahead of competitors.

2. Deliver anytime, anywhere access to employees on the go
To stay productive on the move, your employees need to be able to reach the people and information they need—anywhere, anytime. With tools like virtual private networks (VPNs), your employees can work outside the office and still enjoy safe access to the business network.

3. Create effective business processes with partners
Some large companies make efficient, secure business processes a prerequisite for doing business with them. To meet the business needs of your partners, you need a secure, reliable network.

4. Make it easy to work together
Smooth collaboration between employees, partners, suppliers, and customers is a sure-fire way to boost efficiency while also reducing costs. An intelligent network lets your business take advantage of interactive calendaring, videoconferencing, unified communications, and other technologies for easy collaboration.

5. Enable employees to take their phone systems wherever they go
Missed calls create project delays, wasted opportunities, and lost revenues. With a networked voice and data solution, your employees can have one phone number that rings simultaneously on multiple devices, so customers reach the right person the first time. Your staff can access all their communications from anywhere, checking for e-mail, voicemail, and faxes from just one inbox.

6. Streamline customer communications
Delivering fast, knowledgeable service is the best way to keep customers satisfied. Linking your network phone system to a customer relationship management (CRM) solution is a great way to enhance customer communications. When a customer calls, a pop-up window with their records appears on an employee’s IP phone screen, computer screen, or both.

7. Reduce unproductive travel time
All too often, time spent on the road is time lost. A networked phone solution that offers video calls and Web conferencing can help reduce the time and expense of traveling to offsite meetings and training sessions. Instead of spending time traveling, you can use the time to get work done with technology.

8. Employ a managed service provider
Is managing a network the best use of your employees’ time? In some situations, it is advantageous to hire a managed service provider for network administration. Working with a managed service provider can free your IT staff to focus on other IT tasks and use their time more effectively.

9. Develop a long-term technology plan
The process of replacing obsolete hardware can interrupt your employees and bring the office to a standstill. You can minimize such disruptions by carefully determining short- and long-term business objectives and working with your network vendor to deploy technology that matches them.

 
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